Jeyes of Earls Barton: 35 Years of Passionate Retail and Family Legacy

Nestled in the heart of the charming village of Earls Barton, Jeyes of Earls Barton stands as a testament to family heritage, entrepreneurial spirit, and a deep-rooted love for retail. This year marks a double celebration for the Jeyes family. Not only does Georgina Jeyes celebrate her 75th birthday, but she also commemorates 35 years of running the iconic Keepsake Gift Shop – a true family affair that has flourished into a local landmark.

Georgina’s journey into retail began in 1989 when she transformed the old NatWest Bank into The Keepsake Gift Shop. Over the years, the shop has evolved and expanded, becoming a much-loved destination for locals and visitors alike. With the addition of the Apothocoffee Shop, the charming conservatory, and beautiful gardens, Jeyes of Earls Barton has become more than just a gift shop – it’s a place to shop, lunch, and explore.

A Legacy of Family and Community
Reflecting on the shop’s success, Georgina says, “It’s been a journey built step by step, and as I look back, I can truly see how far we’ve come.” But it’s not just Georgina steering the ship – her daughters, Pip and Anna, have brought fresh energy and ideas to the business, driving it from strength to strength. Together, they have maintained the family ethos while introducing new and exciting brands, products, and experiences to their loyal customers.

The Jeyes family’s buying process is a collective effort, with each member contributing their own unique preferences and ideas. Whether selecting international brands or trusted British companies, many of which remain family-owned, the shop’s diverse range of products reflects the family’s shared love for quality and craftsmanship. From fashion accessories to stationery, there’s always something new and exciting on the shelves.

“We work hard, but we also play hard,” says Georgina with a smile. “Our motto has always been to ‘play the game,’ and that’s what makes working with my girls so much fun.”

A Passion for Gifts and Local Artisans
The Keepsake Gift Shop is known for its wide range of unique gifts, catering to every occasion – from birthdays to more personal moments. Georgina’s passion for greeting cards, books, and stationery is evident in every corner of the shop. Her love of local artists and authors has allowed her to build relationships with rising stars, showcasing their work and supporting their careers. Pip and Anna, meanwhile, have a flair for fashion and jewellery, curating a stunning selection of seasonal scarves, accessories, and best-selling brands like Powder, Peace of Mind, and Wrendale Designs.

Georgina proudly proclaims that socks are “the best Christmas stocking filler ever!” and the shop’s carefully curated collection of fun, quirky, and practical gifts certainly supports her case.

A Journey Through Time
The Jeyes family’s retail history stretches back to 1810, when Philadelphus Jeyes founded the original Jeyes pharmacy in Northampton. Known for its perfumery and gift department, the store was a destination of wonder for many. Today, Jeyes of Earls Barton continues that tradition, with shelves brimming with gifts, toiletries, and more, creating the same sense of wonder for its customers.
The grandchildren have grown up alongside the family business, offering their own opinions on the shop’s toy and puzzle ranges. From Jellycat soft toys to Orchard Games, Jeyes of Earls Barton offers something for all ages, making it a true family destination.

35 Years of Jeyes: A Celebration
This October marks a significant milestone for The Keepsake Gift Shop – 35 years of family-run retail. To celebrate, Jeyes of Earls Barton is offering a month of special offers and events. Customers spending over £35 on gifts, toys, or hampers will be treated to one of the Apothocoffee Shop’s famous County Cream Teas.

On 10th October, the shop will be hosting a celebratory event from 2pm to 8pm, featuring tastings, special offers, and a glass of complimentary prosecco. Customers can look forward to new introductions in the shop’s gift, fashion, and toy collections, along with long-standing best-sellers. The event promises to be a fun-filled afternoon, complete with a celebration cupcake for all guests.
As the Jeyes family reflects on their journey, they remain committed to continuing their legacy of offering high-quality, unique products and creating a warm, welcoming space for their community. “Our journey is history, today is a gift, and tomorrow at Jeyes is a mystery of ideas and surprises,” says Georgina.

So, whether you’re looking for the perfect gift, a cosy spot for lunch, or a place to explore with the family, Jeyes of Earls Barton has something for everyone. Pop by this October to join in the celebrations and experience the magic for yourself.

Jeyes of Earls Barton 26-28 The Square, Earls Barton, Northamptonshire
Tel: 01604 810289
Visit: www.jeyesofearlsbarton.co.uk