Four shoppers have won £500 each in Northampton’s Golden Ticket giveaway, giving them new gift vouchers to spend with businesses in the town centre. The BID says the Golden Ticket campaign was designed to help more people shop local during the Christmas trading period.

In total, almost 3,500 entries were submitted after shoppers picked up a Golden Ticket form from participating venues across Northampton and posted it into one of 10 town-centre drop boxes. Additionally, the drop boxes included locations such as Royal & Derngate and Grosvenor Shopping Northampton.

The prize draw took place at Royal & Derngate and was hosted by actor and comedian John Thomson, who appeared as Captain Hook in the theatre’s 2025 pantomime, The All New Adventures of Peter Pan. Meanwhile, four winners were selected and each received gift vouchers worth £500 to use with national and independent retailers in the town centre.

The winners were Robin Taylor, Ruth Wright, Tyler Comerford and John Mollett. As a result, £2,000 will be spent back in Northampton shops and services through the gift vouchers.

The BID ran the Golden Ticket promotion as part of its wider Christmas programme, encouraging people to shop local and visit earlier in the season. For example, the wider campaign listed the Golden Ticket giveaway alongside town-centre festive activity designed to increase footfall in Northampton.

Mark Mullen, operations manager at the BID, said: “It’s been fantastic to see so many shoppers out and about in Northampton this Christmas, supporting our retailers and really embracing everything that makes the town so special. The Golden Ticket giveaway has generated a real buzz and seeing the shock and delight on people’s faces when they win has been brilliant.”

Winners collected their gift vouchers at the BID’s grotto at Grosvenor Shopping Northampton. Finally, the organisers said the grotto welcomed almost 3,500 families and raised money for The County Toy Library and Rockin’ Roadrunner.

More details about the Golden Ticket and participating town centre businesses are available via Discover Northampton‘s website.