If you’re looking for family-friendly things to do this Easter, Northampton town centre has you covered. A brand-new Easter bunny trail is inviting visitors to explore local shops, hunt down 14 iconic rabbits and solve a seasonal puzzle—all while supporting independent businesses.

Northampton’s Cheeky Easter Takeover 🐰

Picture this: you’re strolling through Northampton town centre, coffee in hand, when—wait—is that another rabbit? Not the fluffy kind, mind you. These ones are wooden, wonderfully painted, and quietly judging you if you miss a clue.

This Easter, the town centre is turning into one big, family-friendly treasure hunt—and yes, there’s chocolate at the end (arguably the most important detail).

The Game Plan (Simple… but not too simple)

Here’s how it works. You grab a map. You follow the trail. You hunt down 14 iconic rabbits hidden across 15 locations—each one inspired by film, TV or books (so expect a few “ohhh I know that one!” moments along the way).

Each rabbit is clutching an Easter egg with a letter. Your mission? Collect all 14 letters and unscramble them into a familiar Easter phrase. Easy, right? (We’ll see.)

Crack it, hand in your entry, and you’ll be rewarded with a chocolate treat—plus a chance to win one of two £50 vouchers to spend in a town centre business. Not bad for a day out.

A Boost for the High Street (With a Side of Fun)

Behind it all is Northampton Town Centre BID, with a clear aim: get people out, exploring, and rediscovering the local shops that make the town tick.

As operations manager Mark Mullen puts it:
“The Easter holidays are the perfect time for families to get out and about and enjoy the Spring sunshine… supporting some of their favourite small businesses and discover new ones as well.”

And honestly, he’s not wrong. This isn’t just a trail—it’s a gentle nudge to wander a bit further, pop into that shop you’ve walked past a hundred times, and maybe leave with more than you planned (it happens to the best of us).

Meet the Man Behind the Bunnies

Now, let’s talk about the real star of the show: the rabbits themselves.

Each one has been carefully designed and hand-painted by Dave Brown from Northampton College—a man described (lovingly) as a “living legend” by colleague Mark Bradshaw.

“This is a lovely project… Dave has really enjoyed getting his teeth stuck into,” Bradshaw says.
And it shows. The craftsmanship, the creativity, the sheer personality of each rabbit—it’s not just a trail, it’s a mini outdoor gallery.

Why You’ll Want to Get Involved

Because it’s easy. Because it’s fun. Because it gets everyone off screens and into the fresh spring air (with a clear chocolate incentive at the finish line).

But more than that—it’s a reminder. Your town centre is still very much alive, full of stories, people, and now… a suspicious number of rabbits.

The Takeaway (Don’t Skip This Bit)

Grab the map. Round up the family. And go rabbit hunting.

You’ll get a day out, a bit of brain-teasing fun, and maybe—just maybe—a prize at the end of it. Plus, you’ll be giving local businesses a much-needed boost along the way.

Win-win.

For full details, visit:
http://www.discovernorthampton.co.uk/iconic-easter-rabbit-trail/