The Halloween Hunt Augmented Reality Trail

Posted 20th October 2023


20 October 2023 - 3 November 2023    
All Day

Event Type

Families looking for some half-term Halloween fun can take part in a ‘spooktacular’ new augmented reality trail coming to Northampton town centre.

The free interactive trail, delivered by Northampton Town Centre Business Improvement District via the LoyalFree smartphone app, tells the story of the forgetful witch Wanda and her beloved cat Wicca. Wicca is missing and to find her, Wanda must create a potion – but Wanda’s potion cupboard is bare.

The digital app invites participants to move around the trail, checking in at each location to reveal and collect the potion ingredients. As participants follow the trail, scanning the QR codes at each spooky location, they will be entered into a prize draw to win a prize. The more QR codes scanned, the more chance you have of winning.

The trail will be available from Friday, 20th October to Friday, 3rd November.

To take part in the trail simply download the LoyalFree app for free and head to the trails section for more information. The LoyalFree app can be downloaded using this link: or by searching for ‘LoyalFree’ in your app store.