New baby showroom opens in Wellingborough

Posted 9th September 2022

A new baby product showroom has opened in Wellingborough, following a ribbon cutting ceremony performed by Mayor of Wellingborough, Cllr Jon Ekins, and a launch party.

Lilycuddles, which up until now has been an online only retailer, landed in Wellingborough over the weekend with lots of visitors coming to get a glimpse of the new showroom between Friday and Sunday.

The 2,995 sq ft showroom, which is situated on the Park Farm Industrial Estate, stocks a wide range of baby products from brands including Egg, Oyster, Peg Perego, ABC Design, Britax, and Ickle Bubba.

Lilycuddles was established by Solomon Soyinka and his partner Yetunde Adebayo in 2016 after the couple experienced difficulty in finding products when preparing for the birth of for their own baby.

Solomon said: “We struggled to find the products we needed at the desired price and wondered how many other parents felt the same. We started to source products ourselves and built up some fantastic relationships with lots of different brands.

“Now, after years of selling online, we want to establish a bricks and mortar showroom that gives parents the opportunity to touch our products and see them in action.”

The couple chose Wellingborough as a location for their baby product showroom after the closure of Mothercare and Babies R Us meant that there was a demand in the area for a place for parents to go and shop for products for their family.

“We are so pleased to have finally opened our showroom – something that has been a vision of ours for some time now,” said Yetunde.

“We look forward to welcoming lots of parents and expectant parents through our doors and showing them the fantastic products we have on offer.”

Lilycuddles is located on Faraday Court on the Park Farm Industrial Estate, Wellingborough. To find out more, go to